Atom Gum Campaign

This project with Atom Gum was all about creating a bold, energetic visual style. The campaign needed to feel confident and vibrant, and achieving that with such intense color and synchronized action required careful control in the studio.

We focused on lighting that kept the bright tones punchy without over-saturation, and we directed each moment of the action to capture a perfectly timed bubble-blowing shot. The precision behind the scenes is what allowed the final images to feel effortless and fun.

A playful, high-energy visual for modern confectionery marketing.

This campaign shows how controlled lighting, color management, and coordinated action can produce powerful, memorable assets in the FMCG space.