Computer Source Ltd. Commercial Campaign

Thrilled to showcase a recent commercial campaign for Computer Source Ltd.! The core objective was to humanize high-performance technology by shifting the focus from product specs to the joy and enthusiasm of the customer.

We executed this concept using clean, professional studio lighting within the retail space. This approach ensured the products (from keyboards and headsets to high-end gaming rigs) were clearly visible, while illuminating the genuine excitement of the person holding them, transforming a simple piece of tech into a story of personal achievement and passion.

Capturing the pure enthusiasm of the customer transforms the product into a story of joy.

Thanks to the Computer Source Ltd. team for the great collaboration! This project demonstrates how focused commercial photography can bring an emotional connection to B2C technology marketing.