Dabur Vatika Campus Star Season 2 Campaign
We were thrilled to contribute the key visuals for the Dabur Vatika Campus Star Season 2 campaign, a collaboration focused on merging product identity with vibrant, youth-centric entertainment. The goal was to create highly engaging promotional material that captured the competition’s energy and the product’s natural appeal.
Our approach focused on high-key lighting and vivid color separation to make the models and the product (Vatika Enriched Coconut Hair Oil) stand out against the distinctive green branding. We used expressive poses—like pointing to the product and interacting with promotional elements—to deliver clear, actionable information about registration and viewing times to the target demographic.
This campaign is a prime example of successful FMCG marketing in the entertainment space, leveraging photography to create clear, energetic, and brand-aligned assets.
