Fresh LPG Gas: Capturing Modern Home & Kitchen Comfort
We were tasked with creating key visuals for Fresh LPG Gas, focusing on the emotional connection to home cooking, family time, and kitchen safety. The campaign goal was to position the LPG cylinder not just as a fuel source, but as a reliable, modern fixture in cherished family moments.
Our approach blended meticulous studio lighting with realistic set design to achieve a bright, clean, and aspirational kitchen environment. The key visual features a multi-generational family (mother and daughter) happily cooking together, highlighting both the Fresh LPG cylinder and the joy of a safe, efficient home. We ensured the product branding (12 KG cylinder) was clean and visually appealing.
This campaign demonstrates the power of commercial photography to convey trust and utility in a household product, effectively connecting the energy brand to core consumer values like comfort and family well-being.
