Bishwajit Sarker

Odonil Air Freshener Promotional Campaign

FMCG & Lifestyle Advertising December 10, 2025

We are excited to present the key visuals for the recent Odonil Air Freshener promotional series. This campaign centered on linking the product directly to moments of freshness, celebration, and home comfort, targeting seasonal events and everyday household needs.

Our creative strategy involved high-quality studio photography integrated with vibrant, aspirational background scenes—such as open windows and clean interiors. We utilized soft, diffused lighting to evoke a sense of calm and freshness, ensuring the product's packaging and the model's engaging expressions communicated reliability and a premium lifestyle appeal for the Air Freshener category.

Odonil campaign for seasonal odor removal, showing spray product near an open window.
Odonil New Year promotional poster with model pointing to the camera.

Highlighting specific product benefits and integrating branding with key consumer moments.

This series demonstrates effective FMCG digital marketing, where high-quality visuals are used to drive specific calls-to-action and promote product usage across diverse scenarios.

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