Singer Jugolbondi Offer Campaign
As the lead photographer for the Singer Jugolbondi Offer campaign, my goal was to visually express the union of tradition and modern convenience. This promotional initiative centered on celebrating newlyweds while highlighting Singer’s household products—essentials that help couples begin their new journey with ease and style.
I crafted a visual storyline built around a beautifully dressed couple in classic wedding attire. Their warmth and connection served as the emotional anchor of the composition. On the other side, bold red Singer appliances, including the deep freezer and kitchen essentials, were positioned in a clean, contemporary layout to symbolize practicality and prosperity. The contrast between cultural richness and modern functionality was designed to communicate Singer’s message: a perfect pairing for a perfect beginning.
