Berger Illusions’ “Hariye Giyechi” Campaign: Walls as Art
Berger Paints Bangladesh’s new “Hariye Giyechi” (loosely “Lost in Imagination”) campaign invited homeowners to lose themselves in artistic wall designs. The centerpiece was an immersive “Illusions” exhibition unveiled on Jan 9, 2026 at Aloki, Dhaka. At this launch event, Berger showcased textured wall murals created in partnership with three local artists, demonstrating how patterns, textures, and colors can transform ordinary walls into mood-lifting art.
Creative Collaborators: Arnob, Aupee, and Sarah
Berger teamed up with three celebrated creatives to co-design the Illusions patterns. Architect/actress Aupee Karim crafted designs inspired by urban geometry; couturier Sarah Karim contributed flowing, couture-like motifs; and singer/artist Shayan Chowdhury Arnob produced vibrant rhythmic graphics. In fact, Berger Illusions is “a premium textured and design painting service” featuring 150+ wall designs by these and other artists.
The campaign even brought Arnob’s art into music. He reworked his own hit song “Hariye Giyechi” with vocals by Shahana Bajpaie, and the launch event premiered a TV commercial featuring all three collaborators.
The video shows Aupee, Sarah, and Arnob wandering through rooms whose walls gradually dissolve into color and pattern – a fitting metaphor for “getting lost in imagination”. This multimedia approach underscored the campaign’s theme: art, music, and interior design together create an escape for the mind.
Exploring the Illusion Designs
Each Berger Illusion is a painted pattern meant to spark the imagination. For example, Aupee Karim’s “Architecta” design abstracts an aerial cityscape into a repeating grid. In a similar vein, Arnob’s “Crafted Beats” uses musical motifs. These examples illustrate how Berger Illusions uses color and texture to create a sophisticated, expressive environment.
Behind the Lens: My Role
I worked as the official photographer for this campaign, taking pictures of every part of the project. My job was to show both the walls of the Illusions installations and the people working on them. I used careful lighting to show the 3D look of each wall and tried to include both the people and the art in each photo.
I took wide shots to show how a patterned wall fills a room, and close-ups to show the brush strokes and textures. I worked closely with the Berger team and the artists to make sure each picture shows the mix of art and feeling they wanted.
Taking pictures of painted walls was tricky because I had to get the colors right and show the textures. I used studio lights carefully to avoid glare and often used a tripod to keep the shots steady. When photographing people like Aupee, Sarah, and Arnob, I arranged them so the art behind them tells part of the story. The result is a series of bright and lively images that show the calm and creative mood Berger wanted.
Impact and Inspiration
The “Hariye Giyechi” campaign emphasized that interior design can influence how we feel. By turning walls into immersive artworks, Berger suggested that creativity and beauty help people relax, inspire imagination, and foster positivity. Attendees at the launch seemed delighted by the concept, validating that the idea of “getting lost in imagination” truly resonates.
For me as a photographer, this was a particularly rewarding project. It challenged me to apply my visual storytelling skills in a new context – capturing not just people or products, but abstract art on a living surface. I’m proud that my photos now help communicate Berger Illusions’ vision. Whether viewed online or on social media, these images invite people to appreciate how even an ordinary wall can become extraordinary with the right vision.
